Extending the Uplight brand.

As designers, we are the brand stewards. We are responsible for adhering to brand guidelines and are often asked to consistently apply a company's brand across a variety of corporate assets. There are crucial assets that need to reflect the brand, such as the corporate website of a new app launch. But I can't count how many times I've squeezed logos onto coffee cups or had to perform the near-impossible task of tiring to match an RGB color to Pantone for the annual company retreat t-shirt! Extending the Uplight brand to the company's fleets of Electric Vehicles was a welcome challenge!