Role: Art Director, Editor, Animator
Software: After Effects, Trapcode Particular
Uplight Customer Connect. An Uplight customer advisory group event.
As the grid undergoes the greatest transformation since its inception, how customers think about energy and how energy providers think about customers must transform in an equally profound way. This annual event brings together a pioneering group of energy professionals transforming the industry.
The design team at Uplight comes together each year to help make Uplight Connect a premier utility industry event. For 2022 our lead designer Eric Leach developed a design system for the event that reflected the cutting-edge technology, forward-looking discussions, and high-energy vibe that defines this event. The design team extended the look and feel across web and social media assets, wayfinding signage, event swag, presentation, stage design, and video media.
Why did I choose to feature this project?
This project was a solid example of how an experienced design team can extend a brand across a variety of mediums and create an experience for audiences that is cohesive, usable, impactful, and inspired.
The 2022 Customer Connect event was, by all accounts, a success. Post-attendee polling garnered enthusiastic reviews, with many reviewers commenting on the high-end, professional look, feel, and polish of the event. Attendance for next year's event is on track to exceed 2022's numbers.
Design System: Eric Leach
Connect Videos & Animation: Tom Marquis
Design and Presentation: Lindsay Morgan
Developer: Brandon Jewell